Supporting the EV Revolution: How ASG’s Tow Network Powers OEM Success

As electric vehicle (EV) adoption accelerates, OEMs face increasing pressure to inspire customer confidence by delivering seamless service experiences — especially when drivers encounter roadside challenges.
At ASG, we help OEMs meet this demand through our nationwide tow network, ensuring EV owners receive knowledgeable, safe, and reassuring support. This paper outlines how ASG and its towing partners deliver the specialized training, equipment, and service excellence required to keep EV customers satisfied and loyal.

EV Expertise Built Into Our Network

EVs introduce unique roadside service challenges that traditional towing practices are not designed to handle. From high-voltage components and sensitive battery systems to the inability to shift into neutral, EVs require care and expertise at every step. ASG’s Service Provider Network has embraced this shift, investing in EV-specific training and tools to meet OEM and customer expectations.

What Makes EV Towing Different — and How We Deliver

Our tow partners undergo continuous, hands-on training and certification programs tailored to the most common EV makes and models. This training covers:

• Model-Specific Towing Procedures: How to safely tow EVs from all manufacturers – including flatbed requirements and proper wheel-lift techniques that avoid drivetrain damage
• Battery and High-Voltage Safety: Identifying and disabling high-voltage systems before handling vehicles, and responding appropriately to battery fires or thermal events
• Specialized Equipment Use: Proper use of skates, dollies, winches, and flatbeds designed for low-clearance EVs
• Charging Scenarios: Helping customers understand immediate options when stranded with a depleted battery – including transporting to the nearest fast-charging station
• Customer Reassurance: Training on empathetic communication to ease customer concerns, explaining the process clearly, and reinforcing confidence in their brand choice

Real-World Readiness

These aren’t just theoretical skills — they’re proven in the field. For example:

• A Toronto-area EV driver stranded on a snowy highway was safely winched and flatbed-towed without damage to the battery pack, thanks to our trained operator’s knowledge of the vehicle’s unique tow points
• In Vancouver, a customer experiencing a battery fire was assisted by a provider trained in EV fire safety, keeping the customer and scene secure until emergency responders arrived
• In Calgary, a driver who depleted their charge was reassured by a provider who arranged transport directly to a Level 3 charger, allowing them to continue their trip with minimal delay

How OEMs Benefit

For our OEM partners, this expertise translates into:

• Fewer damage claims and warranty costs due to mishandling of EVs
• Higher customer satisfaction and retention
• Confidence that roadside service aligns with brand quality expectations

ASG ensures best practices are documented and shared across the network through an extensive library of year/make/model-specific guides, updated regularly in collaboration with OEMs.

Powered by Partnerships

Our decades-long partnerships with experienced towing companies remain the foundation of our success. Together, we’ve built a culture of continuous learning and innovation. By combining our deep OEM knowledge with our partners’ on-the-ground expertise, we’ve refined operations to meet the evolving needs of EV customers.

These collaborations empower us to deliver industry-leading EV roadside support, ensuring every customer interaction builds trust in your brand

Looking Ahead

As EV adoption continues to rise, ASG is committed to staying ahead of the curve. We’ll keep investing in our people, our partners, and our technology — so that OEMs can count on us to deliver the best roadside experience in the market.

When EV drivers need help, ASG’s network ensures they feel confident they made the right choice – in their car, and in your brand.