Breastfeeding Support

ASG is there for you from the earliest moments.

It’s well-documented that the benefits of breastfeeding are numerous. From disease protection to the promotion of optimal growth and weight management, breastfeeding offers many benefits to the baby and is an important consideration for mothers. Exclusive breastfeeding is particularly important for the first six months – a critical period that strongly influences long-term health outcomes. These can be the moments that matter most.

Assistance Services Group’s (ASG) breastfeeding support service allows new and expectant moms to access expert advice and support for breastfeeding, 24 hours a day, seven days a week. The program is supported by registered nurses who have received specialized training in lactation coaching including behavioural concepts that have been integrated into the training. All our information, resources and guidelines are reviewed by a Lactation Consultant. ASG’s service assists new mothers with immediate breastfeeding concerns when other providers may not be available. We will also provide referrals to local experts for ongoing support and follow-up. The service is provided in both English and French, with 24/7 access to telephone interpreters for more than 300 languages. For those with hearing and speech difficulties, a direct TTY number is also available.

ASG’s registered nurses combine extensive clinical know-how with techniques such as motivational interviewing to help moms overcome the challenges of breastfeeding. These may include: breast pain, latching difficulties, expression of breast milk, storage of breast milk, supplementation, and baby-led weaning. ASG has developed an extensive referral database of educational materials and community resources that can be shared with our clients.